The Benefits of Pop-Up Shops

Have you heard of pop up shops before? Maybe you have come across them whilst out shopping and would love to learn a little more about them. Or perhaps you are considering one for your own business and would like to learn a little more about them and their benefits. This article explores just what a pop up store is, the benefits of one and whether it could be right for your brand?

What are pop up stores?
A pop up store is a temporary retail format which can be placed within existing retailers or key shopping locations. They can remain in just one location or can appear in different ones, one after another!

Why have a pop up store?
For the brand, this is a great way of generating a buzz about their products. The temporary nature of the pop up store helps create an urgency as people strive to visit before the shop 'disappears' again. Pop up stores often have a fun and exciting theme which may include freebies, giveaways or exclusive and unique products. The pop up store creates excitement as individuals will love to see what this new and fun feature is. There might be a buzz about it on social media or people might just hear via word of mouth, either way they'll be intrigued to find out more. 

Why are they a good idea?

Getting people excited about your brand is what every company strives for. When there is a buzz about your brand, people will talk (via social media or word of mouth), this then increases your online and high-street presence which ultimately can result in more sales. 

If your company is based online, a pop up store allows people to get up close and personal with the product or service and really get a feel for it which will result in sales. 

A pop up shop can be really cost effective as you won't have to pay for monthly rent or overhead costs. You can decide the budget with a design agency who can help you with your pop up store design.

A pop up store will become a sought after experience as people strive to get a piece of the action. In 2017, in an effort to bring attention to the Home Mini, Google opened pop-up donut shops in nine different cities. Visitors would open a box and be surprised by either the cool tech gadget or a delicious donut. This resulted in an increase in their sales and it was certainly talked about on social media and in the press! 

Great for customers too!

A pop up shop is great for the customer as it may give them the opportunity to try your brand prior to buying, to experience your products and get a feel of whether it's right for them. Most shopping centres have a limited selection of stores which doesn't include every high street brand which can be frustrating for customers. The pop up store may ensure they have the opportunity to experience a shop that isn't local to them! 

*Collaborative post