4 Tips for Starting Up a Fashion Blog

Fashion blogging is a popular blogging niche, and if you have a love for fashion design and styling, writing about it can be a great way to draw in the audience.

Of course, in the blogging world, competition for attention can be fierce. But luckily, with so many of the internet population reading blogs, as many as 77% of users, you should be able to carve out your own little space and grow a loyal following.

So, if you’re ready to share your fondness for fashion with the world, then here are four steps for creating a style blog of your own.

1) Pick a Platform
Choosing the right platform for your blog is one of the most important things you’ll do in your set up. You should take time to consider your options, as changing this later down the line isn’t always easy.

fashion blog set up

You want to choose a platform that will let your blog grow and evolve over time, as well as giving you creative control to make your blog look just as you want it to – after all, it’s a reflection of yourself.

2) Decide on a Name
Of similar importance is choosing your name, and while this can be changed later down the line if you need to, it isn’t always advisable. You want to choose something memorable, and of course, easy for your users to spell, that way you’ll be easy to find when they come looking. There are so many naming conventions you could utilise; why not something that tells your readers exactly what you do? Or, if the domain is available, how about just your name? You could even combine the two. Whatever name you go with, you want it to be catchy, something that will stick in your readers’ minds.

3) Build Your Brand
Building a recognisable brand might not be something that you’re worrying about when you start out, however, it’s never too early to be planning for the future. And, if you plan to turn your blog into a side hustle that will earn you some cash, then having a strong brand identity can really help you out.

Of course, the art of digital marketing doesn’t come easy to everyone, so if you’re feeling a little lost then why not call in the help of experts? Maratopia is a well-known, successful digital marketing company in London that can help you with your branding and SEO needs.

4) Master Your Writing
Readers expect well written, thought out content. This means that everything you put out onto your blog should be perfect. Never publish anything that you haven’t thoroughly proofread, as spelling and grammar errors can drive readers away.

Luckily, even if spelling and grammar aren’t where your talents lie, tools such as Grammarly can help you to ensure that your prose is perfect.

Do you have any tips for budding bloggers? Share your fashion blogging tips in the comments below!